This page explains what happens on www.horsepwer.co.uk itself, covering how visits are counted, what a search-engine referral triggers, and what stays entirely off the site's own domain when a reader follows a link elsewhere.
Visit Counting: search referrals
When a visitor arrives from a search engine, the site records the page path, the type of event, the name of the referring search engine and the text of any outbound button that gets clicked. This information is sent to the site's own analytics endpoint and stored in the operator's own logs on the same domain. It is used only to count page views and clicks on outbound buttons, and for nothing else. If a visitor does not arrive from a search engine, this visit data is not collected.
Cookie And Session Flag: short lifespan
- One first-party cookie is set only when a visit arrives from a search engine. It holds nothing but the name of that search engine, lasts for up to one hour, and is used only to match a later outbound-link click to the search engine that brought the visitor here.
- One session flag is kept in the browser so that a single page view is counted once during that visit. It does not persist beyond the session and carries no other data.
- No other browser storage is set, and no persistent identifier is created.
Location And Hosting: country level only
The site is a set of static files served by a content delivery network, which handles the technical data of every request in its role as hosting provider. As part of that delivery, the network reports the country the request came from, and nothing more precise about the visitor's location. Fonts used on the page are embedded locally, and each page is self-contained, so no outside host supplies files while a page is being displayed.
Outbound Links: separate destinations
Outbound links on this site first go to a path on this domain and are then redirected to the partner site. Stored visitor data is not shared with the partner during this redirect. Once the redirect completes, the partner site receives the request directly from the visitor's browser and keeps its own separate record of it. This site does not control the privacy practices of that partner site, and the information on this page describes only this domain, not the destination the reader is sent to.
Data Not Collected: no accounts
- No forms are present anywhere on the site.
- No third-party analytics services receive any data.
- No external subresources are loaded from other domains.
- No contact channels are offered on the site.
- No names, e-mail addresses, account identifiers or payment details are collected.
- No login, registration or user account exists.
- No third-party or advertising cookies are used, and no data is shared with advertising networks, data brokers or outside analytics services.
Because none of these channels exist, the site has no personal data to store, retain or hand over, which is why it asks for no consent banner, no account and no personal detail from anyone reading it.